What is LifeWear magazine?
LifeWear is clothing designed to make everyone’s life better. It is simple, high-quality, everyday clothing with a practical sense of beauty ingenious in detail,thought with life’s needs in mind, and always evolving.
As a way of helping people all over the world to explore the specifics of this clothing and the concepts behind its production, we founded LifeWear magazine.
About LifeWear magazine Issue 11
This year marks UNIQLO’s fortieth anniversary.
On June 2nd, 1984, the first store opened in Fukuromachi, Hiroshima Prefecture, though back then it was called UNIQUE CLOTHING WAREHOUSE. Even if the name has changed, what hasn’t is our mission to create the perfect basics that anyone can wear. Meanwhile, these classic items have steadily evolved, bringing greater functionality and new materials. This means lighter fits and softer fabrics. The goal is for these clothes to grow into old favorites you’ll wear for years. To ensure these strengths don’t wane, it’s crucial to constantly assess what’s going on inside them.
This issue of the magazine considers how LifeWear basics can be combined to create new tones of fashion. For inspiration, we turned to cities and the lifestyles they foster: the mix-and-match sensibility of Edinburgh, a historic city full of charming people and students gathering from all over the world; weekends in Stockholm, where modern tonal colours are the standard; or maybe the refreshing loungewear of today’s Paris. Every town has its own feel and flavour as well as its tones.
Timeless clothes are the ones that stick with you through different eras. This is our LifeWear philosophy.
Artwork by Hanna Peterson
- Back cover: Artwork from KAWS + Warhol UT Collection
- © KAWS
- ©/®/TM The Andy Warhol Foundation for the Visual Arts, Inc.
Artwork by Hanna Peterson and The Poster Club
Illustrations for the cover and the “Timeless Tones” tutorial were created by Hanna Peterson, an artist living in Sweden. A former pattern designer, she creates soft and organic work that’s fascinated with the details of textiles.
Magazine B × UNIQLO Special Issue!
Magazine B is a South Korean brand documentary magazine that introduces a single brand in each issue, selecting “well-balanced brands” from all over the world. To celebrate our fortieth anniversary, they’ve devoted an entire issue to UNIQLO, containing notes on company history, a visit to our offices, quotes from how artists view UNIQLO and thoughts on LifeWear magazine. The special issue is scheduled for publication in mid-September. For details, check the site below.
Issue 98 UNIQLO coming soon!
- Translation: Sam Bett
- Proofreading: Shuchinsha Co., Ltd.
- Creative & art direction:
- FAST RETAILING CO., LTD. Global Creative Lab Tokyo
