New items including an all-black Minnie Mouse bag by AMBUSH and UT’s first free magazine "UT2020 magazine" were unveiled. The magazine will be distributed at UNIQLO stores in Japan starting February 28th and will be available at selected UNIQLO stores globally after March.
"Culture is what we define ourselves by. "
On February 20th, UNIQLO's graphic T-shirt label UT held a press preview for the 2020 Spring/Summer collection in Harajuku, Tokyo. To express UT’s unique worldview and philosophy, there were some themed spaces throughout the venue, including a supermarket, cinema, and anime store.
On display were new items from released and unreleased collections like "NEO-MIYAGE", "The Brands Masterpiece", "Sci-Fi Movie Collection" and “Finlayson”, etc.
One of the most exciting collections presented was the “DISNEY LOVE MINNIE MOUSE COLLECTION by AMBUSH”, created by UT and AMBUSH’s Creative Director YOON. The collection is planned on sale on March 20th in Japan, while the wider release overseas will vary from country to country. Best to check with your local UNIQLO for more information. In addition to the previously announced apparel items, a all-black Minnie Mouse motif bag was revealed for the first time. This special bag will be available at the UNIQLO Harajuku Store opening in late April. It will be the first store to have this item. Apart from the UNIQLO Harajuku store, it will be available exclusively at Ginza, BICQLO, Shibuya Dogenzaka and Shinsaibashi stores and online in early May. Globally, the Minnie Mouse bag will be available in selected UNIQLO stores in China and U.S. after May.
Another highlight of the event was the launch of UT’s new free magazine "UT2020 magazine" which will be available at UNIQLO stores in Japan starting February 28th. The “UT2020 magazine” is UT’s new media project, and was created to give a more in-depth look at UT’s cultural topics and philosophy. You can pick up a copy of the magazine starting February 28th in Japan and globally after March. “UT2020 magazine” is available in print at UNIQLO stores and online through this website.
The cover of the “UT2020 magazine” which was distributed at the press preview on February 20th. An alternate cover will be distributed starting February 28th.
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