Good
Morning,
New York
City

Eight New Yorkers seize the day wearing preppy springtime styles.

Jo Rosenthal

Writer

The Mansion Diner1634 York Ave, New York
Jo wears a cropped Oxford shirt designed by JW ANDERSON along with a draped sweater and wide chinos. Pictured in an iconic preppy outfit outside the Mansion Diner, an Upper East Side institution that’s been open for eight decades.
The pajama set works great with the breezy ultra light jacket from UNIQLO : C. Remixing classic items is how new styles are born.

Flynn McGarry

Chef

At twenty-six, Flynn already runs two dining establishments in New York. Classic preppy details like the casually draped sweater, rep tie, and cuffed chinos advertise his confident demeanor.
Wearing a polo shirt that looks straight off the tennis court with a saxe blue Oxford shirt tied around the waist, Flynn visited Rita & Maria, a Brooklyn cafe run by his friend Sarah, who appears below.
Rita & Maria558 Halsey St, Brooklyn

Adinah Dancyger

Filmmaker

Boasting a string of sunny booths, the Square Diner in Tribeca has been in business for over a hundred years. Adinah, a filmmaker who grew up in Manhattan, came here often as a kid. The tidy look of the ribbed polo cardigan and slacks is balanced by the bright yellow and the nuanced fading of the denim shirt, giving the outfit pop. One of the main rules of preppy style is to always bend the rules.
Square Diner33 Leonard St, New York

Brian Oakes

Artist

Skillfully incorporating British items is another standard tenet of the preppy style. An artist who once worked in the studio of Tom Sachs, Brian wears a single breasted coat with British flair. BLOCKTECH ensures the coat will stand up to the rain, but it’s much lighter than your average slicker. To balance off his trim look, Brian wears boat shoes without socks, adding a rich note of color that matches his burgundy sweater.

Jerico Island

Musician

Rap artist and model Jerico Island pairs a tried-and-true navy blazer with chino shorts and a bright bag for a relaxed preppy mood.
On the right the green polo shirt he wears outside Mike’s Coffee Shop, a beloved Brooklyn diner, is perfect for this tranquil morning scene. His wide chinos are nonchalantly rolled up to the ankles.
Mike's Coffee Shop328 Dekalb Ave, Brooklyn

Danielle Opatovsky

Landscape Designer

Taking in the sun from a bench in Central Park, Danielle is the owner and designer of Etta, a garden design studio. Her outfits center on simple items stylishly dressed down. Highlights include the loosely knotted regimental stripe tie (left) and the pop colors on the rugby shirt tied around her waist (right). Another strength is how she combines basic colors like blue and gray, or green and off-white.

Dylan Pearce

Photographer

Dylan steps out of the Square Diner in a pink gingham shirt, a new item this season. The heavy duty canvas blouson goes great with the chino shorts, a perfect springtime combo.
Reading at the table, he wears his jeans without a belt and his shoes with no socks, unbuttoning his collar and rolling up his sleeves. A rugby shirt tied over his shoulders adds an interesting touch to this rugged Ivy outfit.
The Mansion Diner1634 York Ave, New York

Sarah Abramjuk

Owner of Rita & Maria

Sarah runs Rita & Maria, a cafe and bar in the Brooklyn neighborhood of Bed-Stuy, where fashionable residents convene for the day’s assortment of pastries. She wears the new Black Watch shirt tucked in, leaving the collar and most of the placket unbuttoned. Her style demonstrates how an individual approach can influence the look of even the simplest items.
Rita & Maria558 Halsey St, Brooklyn

Simple and Classic

Talking with Sarah Abramjuk
Text by UNIQLO, Sako Hirano

Rita & Maria

558 Halsey St, Brooklyn

Rita & Maria

558 Halsey St, Brooklyn
Sarah opened Rita & Maria in 2022, naming the business after her grandmothers. Tucked into a tranquil Brooklyn neighborhood, it’s become a gathering spot for unpretentiously dressed locals who fill the chairs set up on the sidewalk. You can tell that time flows differently here than in Manhattan. Witnessing this “real” view of New York on the daily, Sarah shared some thoughts on style and mornings in the city.
“Personally, I go for men’s shirts and jeans in springtime. Rolling the cuffs a little bit to show the shoes. If I’m feeling something preppy, I’ll wear a button-down tucked into trousers. In a sense, it’s a little like a New York breakfast. Keep it old school, none of the flashy stuff you see at brunch or dinner. I’d say nine out of ten of our customers are regulars. Not dressed up in any big way. Everybody has their own way of starting the day. It speaks to who they are. It might be the kind of pastry they choose, the way they drink their coffee, or the little ways they tend to their appearance. In this crazy world where things are always changing, there’s a persistent undercurrent of simplicity, the unpretentious classics. No matter what happens, New Yorkers will keep having breakfast. It’s not the sort of thing that dies away.”

The Mansion Diner

Founded in 1945, this diner has been in the family for three generations. Murphy’s Irish Breakfast (above) is a house speciality. The blue-rimmed plates are a nice touch.
1634 York Ave, New York

Mike's Coffee Shop

A local Brooklyn favorite. Opens at six in the morning. Popular for takeout. Simple dishes at great rates. Ten bucks is enough to walk away full.
328 Dekalb Ave, Brooklyn

Square Diner

Open for over a century. For a true diner experience, opt for the iconic booths or counter seats. Eggs Benedict pictured above.
33 Leonard St, New York
  • Photography by Kohei Kawashima
  • Styling by Shuhei Yoshida
  • Hair & Makeup by Miki Ishikura, Ami Osada (Jo)  Hair by Ubu (Flynn, Sarah)
  • Casting & Coordination by Sako Hirano
  • Film by Shu Hirayama
  • Text by UNIQLO, Sako Hirano
  • Special thanks to Itsuka Watanabe
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