FIND YOUR SUSTAINABILITY MODE
What can we do as part of our daily lives
to help our planet, our society, and our future?
UNIQLO ambassadors and others
are experiencing UNIQLO’s
new clothes-making processes,
taking part in various activities designed
to create a better future,
and standing ready to think
what we can do together with you.
So, please watch these movies
about different actions fueled by the Power of Clothing.
THE POWER OF CLOTHING by Ayumu Hirano
Dreams, challenges, and joy
UNIQLO Global Brand Ambassador and professional snowboarder Ayumu Hirano made an appearance at the "LifeWear Day 2023 with Ayumu Hirano”, held on his home slopes. He demonstrated his world-class technique in front of many children who admire him. During the talk session, he also spoke sincerely about the importance of going all out to achieve your dreams and overcoming obstacles. He also discussed "climate change," which affects snow, an essential element of snowboarding.
Haruka Christine in Sustainability Mode
Roger Federer Inspires Future Tennis Stars
Popular celebrity Haruka Christine quietly slipped into LifeWear Day Tokyo 2022 with Roger Federer. The tennis superstar, who had just retired from professional tennis, delivered a message to youth during this event at the Ariake Coliseum. UNIQLO Global Brand Ambassadors also attended. There was a tennis clinic for kids, a panel discussion, and a category-defying special tennis match.Roger and the children had a wonderful time at LifeWear Day Tokyo 2022. This report covers the special day.
Adam Scott in Sustainability Mode
Professionalism is about humanity
UNIQLO Global Brand Ambassador and professional golfer Adam Scott recently made an appearance at an event aiming to educate the next generation. Not only did he demonstrated world-class techniques to the young golfers with hopes of eventually going pro, but he also advised the importance of personal development with them based on his own experiences.
The second half of the session turned to studying UNIQLO’s latest initiatives, including the manufacture of clothing using recycled PET bottles. Participants also considered the future of clothing.
Shingo Kunieda in Sustainability Mode
What is “SPOGOMI”?
At the UNIQLO Asakusa Store professional wheelchair tennis player Shingo Kunieda participated in “SPOGOMI,” an event that turns garbage collection into a sport-like activity and everyone can enjoy while wearing matching clothes. Kunieda was completely drawn into the fun. As we look out over our clean streets, let’s think about the significance of the initiative and what we can do today for the future of the earth.
Haruka Ayase in Sustainability Mode
Come JOIN us!
JOIN: THE POWER OF CLOTHING is a new project launched by UNIQLO in which shoppers make donations through their purchases. To find out more about the project, actress Haruka Ayase drops by a UNIQLO store. There, she learns about the serious environmental issue of ocean garbage and reflects on what actions she can take for the sake of our planet’s future.
Kei Nishikori in Sustainability Mode
How can we help the future, now?
Professional tennis player Kei Nishikori appeared at this event to teach future generations about important issues through tennis. He shared some techniques with potential future tennis stars, learned some things about sustainability, and explored ideas together with the children. The children could spend some precious time with Kei, and we were able to teach them about the importance of understanding problems occurring globally, and taking determined action to achieve dreams.
Haruka Ayase in Sustainability Mode
The Impressive Spinning of Recycled Down!
Haruka Ayase’s second report on UNIQLO’s sustainability activities. Haruka paid a visit to UNIQLO’s Ariake head office to unlock the secrets of our down recycling technology that has attracted great attention since its launch in 2020. She only had to put her arm through the sleeve to be captivated by the supreme finish and the updated design of our recycled down jackets.
Haruka Ayase in Sustainability Mode
What are UNIQLO clothes all about?
Haruka Ayase’s first report on UNIQLO’s sustainability activities. Take an inside look at the site where UNIQLO+ was developed together with UNIQLO TEAM SWEDEN, and see how amazed Haruka was by the new sense of comfort inspired by the addition of functional beauty, sustainability, and other new values.
