Photographed by Stefano Azario
[Items]
Oxford Shirt
Some measure a child’s progress in terms of the grades they earn at school. The truth is, much of their most important education happens well beyond classroom walls. For kids, learning happens everywhere. And so we design functional, high-quality clothes that keep their bodies able and minds at ease.
[Items]
Easy Gaucho Pants
Because curiosity leads to discovery.
How high can I jump? What makes dirt turn into mud? Children want to know how things work, so we make long-lasting, comfortable clothes for every experiment.
Our efforts result in details you might not see, like innovative fibers in a classic polo that keep kids dry and cool. Sometimes the difference is in a feeling, like the ease of a grown-up skirt cut for a child’s body.
And because their journey is your journey, even our most delicate clothes are easy to wash and care for, no matter the mess.
[Items]
[Items]
[Items]
Because challenge is necessary for growth.
Learning to ride a bicycle, you may fall—more than once—but the final push that gets you rolling holds a skill that lasts forever. The challenges kids face are not only inevitable, they’re vital. So we adapt material science for clothes that endure and support the daily trial and error.
Take DRY-EX, for example. Though originally designed for athletes to rapidly dry perspiration, its engineered fibers perform just as well for kids hard at play.
And as children evolve, so does our technology—continuously updated to meet the challenges of growing up.
[Items]
[Items]
Because play is essential to creativity.
Play is not just for fun. It allows kids to exercise their imaginations as well as their bodies. It can teach them how to make friends, build relationships and learn to respect others. It lets them develop their interests and create a foundation for their lives as adults. We think play is pretty important.
To help kids make the most of playtime, we design for mobility to let them run free. And because play takes its toll, we also design for durability, constructing clothes that can handle not only the stress of wear but also multiple wash cycles.
Yet function isn’t enough—clothes have to be fun, too. For kids, play is a part of every moment, including the process of getting dressed itself. At a time when personal style is something brand new, we make clothes that help express what’s within them through every phase.
[Items]
[Items]
[Items]
