What makes a perfect pair of jeans? Well, it actually depends on who you ask.

Portraits by Mark Peckmezian

[Items]
Slim Boyfriend Fit Ankle Length Jeans

Rachel Trachtenburg

is a drummer who marches to her own beat. 
She prefers her clothes to feel lived in—all the better for being a little frayed around the edges.

DAMAGED In 2016 we opened the Denim Innovation Center in Los Angeles. With the city’s finishing facilities and the world’s best fabric manufacturers at our disposal, our designers are able to artfully distress and destroy a pair of jeans with its own unique character—imperfected to perfection.


Yuichi Hirose

is a 4th generation craftsman specializing in Edo Komon dyeing. 
He likes to maintain a balance of modernity and tradition in both his work and his style.




[Items]
And his own traditional indigo jacket

STRETCH SELVEDGE Selvedge jeans are known for their beautiful wear. However, the breaking-in process can be uncomfortable. We asked Kaihara Mills if they could create a denim that was more comfortable to wear in. It wasn’t easy, but they figured out how to weave modern elastic fibers on traditional shuttle looms for jeans that age beautifully but wear comfortably with stretch.


Bishop Nehru

is the young rapper rewriting the rules of the genre. 
When he sees a trend he prefers to go in the opposite direction. 


[Items]
MA-1 Blouson

MIRACLE AIR Denim is heavy and can weigh you down. UNIQLO asked Kaihara Mills if they could create quality denim that was lighter and easier to wear. In turn, Kaihara collaborated with Toray Industries to create a totally new type of jean. The result was Miracle Air, an innovative hollow-core fiber that’s woven with cotton to create an extremely light, smooth, and comfortable pair of jeans.


Linda Rodin

is a former fashion stylist and currently has her own line of beauty products. 
She is a self-professed denim fanatic and owns over 20 pairs.




[Items]

SMART SHAPE For many women, jeans are all about shape. So we made the Smart Shape Jean to comfortably enhance it. These jeans feature body-shaping panels built into the waistband that slim and smooth the figure for a flattering fit.


André Saraiva

is a world-renowned graffiti artist. 
Despite also being one of Paris’s most celebrated hoteliers and restaurateurs, he keeps it classic: just jeans and a tee.


[Items]
And his favorite tee

DAMAGED PART 2 Not only are we able to achieve an extraordinary level of detail in our jeans, we use a highly sophisticated production process to reproduce the same artisanal quality on a large scale. Each and every pair of our irreverently distressed jeans is unique, each made with exacting quality and care.


Dani Griffiths

is a hat designer based in Brooklyn. 
She appreciates simplicity in all things and favors quality and minimalism in both her designs and her wardrobe.


[Items]

ULTRA STRETCH The Ultra Stretch Jean is made with an extraordinary degree of elasticity, allowing for an incredibly slim yet comfortable denim. Although it has a high elongation rate, it also has a high retention rate, which means it always returns to its original shape. With its advanced stretch and carefully cut silhouette, Ultra Stretch Jeans are able to enhance your natural bodyline.